Purpose of Music Video

Purpose of music videos

Music videos are used in many different ways such as promotion and publicity purposes and also as a way for making money in order to increase sales for more profit.

Music videos help promote the artist themselves and can also promote their single and their album from which the single is from. It also persuades the audience to buy the CD or pay for a downloadable copy of the album.


Christina Aguilera - Not myself tonight

Music videos are also used as product placement for example, Christina Aguilera's song "Not Myself Tonight".





The music video exists as only one strand of a multimedia campaign and is just one way in which a song is promoted. The music industry as a whole has a relationship with a number of different media such as Television, Radio, Print media, Film and New Media. There is often a clear sense of synergy across a number of synergy across a number of different platforms. E.g: film.
Examples of the synergy between films and music video can be seen between films like "Robin Hood Prince of Thieves" and "Bryan Adams' "Everything I do".

This can also be seen between the film "Four weddings and a funeral" and Wet Wet Wet's " Love is All Around"


Wet wet wet - love is all around





Synergy is not only used  between films and music videos but can also used in TV programmes as well for example the show "Military wives " and the song "Wherever You Are".


Wherever You ARE ( MILITARY Wives with Gareth Malone)





The Rembrands - I'll be there for you

Another example of TV shows and music videos of the show "Friends" and the song "I'll be There For You" By the Rembrands.



The success of a Pop video can be measured in a variety of ways such as things like, how many hits the particular song gets, how many people buy the CD and how many people download the songs and albums legally and illegally.