Katy Perry - How her Pop Videos appeal to her target audience and reflect her private life.
The target audience for Katy Perry's songs are mainly young girls aged between 14 to 17.
Katy Perry has to:
a) Be like an older sister / friend for young girls
b) Reflect some of the anxieties that a lot of young girls have.
c) Be someone young girls can admire and want to be (Appear sexy in a non-threatening way).
How her pop videos appeal to her target audience and reflect her private life.
Music videos demonstrate genre characteristics.
E.g. stage performance in metal video, dance routine for boy/girl band.
There is a relationship between music and/or lyrics and visuals either amplifying, contradicting or illustrative.
The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work.
There is frequently reference to the notion of looking. e.g Telescopes, screens within screens, looking into the camera etc.
There is often intertexual reference to films, TV programmes, and other music videos such as "Wide Awake, "California Girls" and "Firework"
Katy Perry - Hot N Cold
There is a relationship between music and/or lyrics and visuals either amplifying, contradicting or illustrative.
The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work.
There is frequently reference to the notion of looking. e.g Telescopes, screens within screens, looking into the camera etc.
There is often intertexual reference to films, TV programmes, and other music videos such as "Wide Awake, "California Girls" and "Firework"
Katy Perry - Hot N Cold
Katy presents herself as a victim in a slightly comic way. Her character is supposed to be everybody's friend. Made in 2008. This was her debut in the top 40 and pop.
Last Friday Night
I think that Katy Perry made this video because she is not afraid to be ugly. In the video she transforms herself from a nerdy figure to "A High school Hotty". She aimed this video towards girls with concerns about the way they look and is sending them a message saying there's nothing wrong with you.
Katy Perry - Firework
This was another positive message that Katy Perry was sending to her audience but this was about expressing yourself and not letting anyone put you down. This message is being sent to more than one audience, not just young girls but to everyone in a way.
Katy Perry - California Gurls
"California Gurls" was a different look for Katy Perry, this was during the time when Katy was dating the British comedian Russell Brand. In a way, the video was alienating the young audience and changed the audience temporarily. This was because of the light hearted sexual references. The video and song wasn't aimed at young girls let alone young people.
Katy Perry - Wide Awake
This Katy Perry song and music video was made to "Reconnect with the teenage fans". Made in 2012
This video was like an apology to the fans for making inappropriate music videos. she sort of blamed some of it on her ex husband Russell Brand. She is now "Wide awake" and aware of her actions.
Katy Perry - Roar
A lot special effects was used in this video much like "Firework". The message in this video was also similar to "Firework" and the video was made for a wider audience. She is also saying that she doesn't need a man with a bit of humour and minor elements on being sexy. she also changes clothes throughout the video.
